It has become one of those “you gotta see it to believe it” extravaganzas, and thanks to Barrett-Jackson’s association with Speed Channel TV, millions tune in year round to see some of the most spectacular classics ever to cross any auction block.
What sells at a Barrett-Jackson auction? Everything! The no reserve policy guarantees that each and everyone of more than 1,000 cars will go to a new owner before the week is done. New owners will spend anywhere from $40,000 for very nice vehicles, and upwards into the millions for one-of-a-kind museum pieces. The variety of cars going over the auction block is truly awsome. No two are exactly alike. They include everything from beautiful home-built street rods to concept cars, celebrity rides and everything in between. And, that includes some wierd and wild exotics.
Of late though, muscle cars have continued to take center stage and raise the bar of cars manufactured during the sixties and seventies. Assets such as matching numbers, historical claim, hi-powered Hemi engines and flawless workmanship have sent muscle car prices soaring into the hundreds of thousands of dollars.
In the huge auction tent the atmosphere is electric as the voices and talents of the auctioneers manage to keep the suspense level at a an almost constant high. It’s the classic prime time thrill of victory for some and the agony of defeat for others as dream cars go to the highest bidder. The excitment becomes catching as bystanders often begin to cheer on nearby bidders. In this gamble, bidders can become huge winners and sellers often get more than they ever dreamed for their prize possessions,
The gigantic auction tent is filled with action as a new sale happens every few minutes amounting to millions and millions of dollars worth of business as the week progresses. The entire program is designed on a “bell curve” with the height of the frenzy coming later in the week and televised live.
Speaking of business, both buyers and sellers alike pay hefty buyer and seller percentages for the privilege of doing business in Scottsdale. In addition other fees are collected from sellers if they are among those who’s cars are selected. Not everyone can sell a car at the Barrett-Jackson auction. Just over one thousand entries are selected from the more than ten thousand that are received from mid-summer on. Getting one’s application in very early is key though, as this year mid-September proved to be too late.
Aside from the auction itself, a few other events are happening as well. The entire package is designed to “wow” and entertain attendees and bidders throughout the week. Inside and out, vendors display their wares. Of course there is great food, plenty of automobile related products and services, and beautiful artistic creations worthy of beautiful prices.. Automobilia is everywhere, including a portion of the auction itself, where collectors buy and sell collectible history.
Gala events dot the landscape of the entire event and they include the formal Childhelp USA fundraiser complete with fabulous food from many fine Phoenix area resturants. A fashion show is also on schedule, as is a huge cocktail party mid-week.
Fortunately, the show is open to the public. Family value day is a fantastic opportunity to enjoy a preview prior to the auction at reasonable cost. Visitors can stroll and view all the more than one thousand vehicles, check out the many vendor displays and enjoy indoor and outdoor food courts. Tickets are discounted for Seniors, Students and Military servicemen and servicewomen. Children 12 and under get in free on family day. Family Day is a great deal and plays a part in introducing young people to the world of classic vehicles that may one day become for them the passion it certainly is for adults.
For those unable to join the party in person there is Speed Channel TV, which airs more than thirty hours of live coverage and then presents it to happy viewers throughout the coming year.
For a close up view in detail about the January auction, and to view the stunning classics that have been selected for 2007, go to www.Barrett-Jackson.com






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